David Chapin, President and CEO of Forma Life Science Marketing, is coming to Charlottesville to engage with local bioscience and technology companies on strategic marketing of their businesses. David has won several marketing awards and has recently published a highly acclaimed book "Making the Complex Compelling: Creating High Performance Marketing in the Life Sciences."
The principles of high performance marketing are common to all hi-tech businesses, not just life sciences. These include how people really buy, marketing mechanisms of action, what makes your company position clear, unique, authentic, sustainable, important, believable and compelling?
David Chapin will address these issues during our panel discussion. Marketing strategy is of vital importance to all CBIC member companies, whether you are a boot strapping start-up or are already in the game with products and services. In addition to David Chapin, the TNT panel includes two creative local marketing executives:
David Robinson is the Creative Director, CEO and founding partner, Birch Studio. Under David's artistic direction, Birch Studio has received awards and accolades from the Central Virginia American Marketing Association in both print and web design. David's entrepreneurial flair is apparent in several other ventures that he has founded, including Healthy Living Directory, EastBirch.com and the Communications Arts Guild.
Linda Kolker is an experienced marketing consultant and writer. Linda helps large and small businesses and nonprofits connect with target audiences via marketing communications across web and print media. She has taught bestpractices for web content writing. Linda chaired CBIC's Marcom committee and served on its Board of Directors.
Martin Chapman of Indoor Biotechnologies will be the talk show host and moderator.
TNT events are open to CBIC members and their guests, as well as to potential new CBIC members. Each event features a one-hour talk show style panel with audience participation followed by an early evening, after-hours social.
5:00pm - 5:15pm Check In and Grab a Drink
5:15pm - 6:00pm Panel Discussion
To register, click here.